Who we are

Creative Intelligence Lab is a strategic consultancy focused on helping organisations build structured AI marketing capability. The firm works at the intersection of:

• Digital transformation

• Strategic communications

• AI-enabled marketing systems

• Culturally intelligent brand strategy

Our programmes are designed specifically for organisations operating in complex, multicultural and compliance-sensitive environments.

Our Differentiator

Creative Intelligence Lab programmes are built around:

• South African consumer behaviour

• POPIA-aware AI workflows

• Township economy case scenarios

• Youth employability & entrepreneurship

• Campaign-ready outputs

We do not teach tools. We teach systems.

Our Vision

To become Africa’s leading structured AI marketing capability development partner.

Founder

Selaelo Mannya is a senior brand strategist and strategic communications leader with more than a decade of experience shaping global narratives across tourism, conservation, media and culture-led industries.

Her work spans organisations including WWF South Africa, WWF International and ViacomCBS Networks Africa (MTV/BET).

She has led communications and digital strategy across 15+ markets, guiding organisations through reputation management, international storytelling and digital transformation.

Selaelo is known for building culturally intelligent brand ecosystems that connect narrative strategy, digital platforms and audience growth.

Today she focuses on helping organisations develop AI-enabled marketing capability that aligns technology with strategy, governance and measurable outcomes.