FAQs

Is this suitable for teams new to AI?

1

Yes. No technical background is required. However, the programme is strategically rigorous. Participants must be ready to think critically and implement structured systems.

How is this different from other AI marketing courses?

2

Most courses focus on tools.

Creative Intelligence Lab builds structured frameworks that integrate strategy, governance, and measurable output — specifically tailored for South African realities.

Can the programme be customised?

3

Absolutely. Every engagement begins with an alignment session to understand your industry, audience level, and institutional requirements. Custom case studies and sector integration are available.

What measurable outcomes can we expect?

4

Depending on the tier selected, participants produce:

• Strategy frameworks
• AI workflow systems
• Campaign-ready assets
• Measurement dashboards
• Capstone presentations

This is capability development, not inspiration.