Strategic Communications and Brand Work

Creative Intelligence Lab builds on founder experience across global campaigns and communications ecosystems.

Nelson Makamo Studio

Strategic lead responsible for global brand positioning and digital narrative development for internationally recognised contemporary artist Nelson Makamo.

Work included:

Brand strategy
Partnership development
Digital storytelling frameworks
International exhibition positioning

WWF South Africa

Led national digital communications initiatives supporting conservation campaigns and public engagement.

Delivered:

Integrated communications strategy
Reputation management frameworks
Digital campaign storytelling

Work contributed to significant earned media value and sustained audience growth.

WWF International

Supported cross-market digital storytelling and campaign alignment across global conservation initiatives.

This role involved coordinating communications strategy across multiple international stakeholders.

ViacomCBS Networks Africa (MTV / BET)

Delivered multi-market digital marketing campaigns supporting African entertainment audiences.

Work included:

Audience insight strategy
Cross-platform campaign coordination
Talent and media ecosystem collaboration